September 18, 2013 by MICE Ranking

ITB Asia Announces 3-Year Partnership with Marina Bay Sands

Messe Berlin (Singapore), organiser of ITB Asia, has announced a 3-year partnership with Marina Bay Sands Integrated Resort.

After this year’s hosting at the revamped Suntec Singapore Convention & Exhibition Center, the ‘Trade Show for the Asian Travel Market’ will take place at the Sands Expo and Convention Centre, Marina Bay Sands (MBS), on the following dates –

29 – 31 October 2014
21 – 23 October 2015
19 – 21 October 2016

Other than offering conferencing/exhibiting facilities as official venue, MBS will also be the official hotel partner involved in:-
♥   Hosting international buyers
♥   Opening receptions
♥   CIP C-suite lunches
♥   Offering free Wi-Fi to all delegates
♥   Providing convenient and integrated experience for all delegates
♥   Accomodation for attendees

The ITB Asia-MBS collaboration will see Marina Bay Sands help grow the level of quality participants by inviting an additional 100 of their top worldwide buyers from leisure, corporate, and MICE (meetings, incentives, conventions and exhibitions), to the existing ITB Asia Hosted Buyers Programme.

Extract from ITB Asia Press Release, released by:
ITB Asia PR Contact for the Asian Region
ICON International Communications

“Marina Bay Sands offers ITB Asia a unique value proposition, including accommodation for attendees as official hotel partner and world-class conferencing facilities as official venue. The venue’s prominence together with ITB Asia’s reputation as a leading trade show will help to attract and grow leisure, MICE and corporate industry partnerships. This partnership also provides ITB Asia with the space we need to grow this industry platform over the next few years, and expand our exhibition and conference programme to reach out to more delegates and exhibitors worldwide,” said Nino Gruettke, Executive Director, ITB Asia.

ITB Asia represents the full spectrum of tourism at all levels including the hospitality sector, tour operators or travel agencies, National Tourism Organisations, Convention and Visitors Bureaus, travel technology firms, MICE (meetings, incentives, conventions and exhibitions) and corporate travel representatives.

Each October, the trade show attracts over 8,000 participants, representing more than 90 countries, allowing delegates to ‘meet the world in three days’. ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board.

For more information on ITB Asia 2013 events and conferences, visit www.itb-asia.com/EventsAndConference.